Novatrix Digital — Building the Core of Your Online Business
Novatrix Digital is a web design and development team. We build fully custom websites, Shopify stores, and web applications. We also provide SEO, GEO, and ongoing website management.
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Novatrix Digital is a Palestinian team of software engineers, based in Palestine, that builds and manages websites for businesses worldwide.
Novatrix Digital offers 6 web design and development services. They range from fully custom websites and Shopify stores to SEO, GEO, and website management.
Fully custom websites are designed and coded from scratch around your brand. They are mobile-first, fast, and built to turn visitors into customers.
Shopify stores we build include new store setups, custom themes, and fixes for existing stores. Every store is designed to sell.
SEO and GEO help customers find you on Google and in AI assistants. Website care keeps your site secure and up to date.
Novatrix Digital is a small Palestinian team of software engineers, based in Palestine and working with clients around the world. You talk directly to the engineers who build your site. Every project is quoted individually. After launch, we stay on to maintain and grow your site.
“Give every client a fast, secure, modern online presence without the complexity.”
Each case study names the client, the problem, and the website we built. Every card links to the full story and to the live site.
Clients include
BM Express is a freight and customs-clearance company with offices in 2 cities, Ramallah and Lod. We rebuilt its Arabic-first website in React. The site explains 3 freight modes (land, sea, and air) and lets customers track orders online.
ZEDCO is a construction and real estate development company. Its new corporate website presents 4 service lines. It also shows the company’s 3 ISO certifications: ISO 9001, ISO 14001, and ISO 45001.
Standards: ISO 9001 · ISO 14001 · ISO 45001
SamaGaza Store is a personal-shopper boutique in Gaza. We built its mobile-first Arabic store. Ready pieces are delivered locally within 1 day, and customers can track every order to handover.
Candy Pirates is an international candy shop with 2 store locations in Minnesota. We are building its 6-page storefront. It offers nearly 70 flavours and gift sets, a cart, and a build-your-own candy chest.
A custom website, a Shopify store, and a web application each suit a different kind of business. The table below compares all three.
| Custom website | Shopify store | Web application | |
|---|---|---|---|
| Best for | Service businesses and brands that need a site built around them | Businesses whose main goal is selling products online | Businesses automating bookings, orders, portals, or internal work |
| How it is built | Designed and coded from scratch with modern frameworks | Shopify, with a custom or customized theme and apps | Custom code with user accounts, data, and API integrations |
| Running costs | Hosting and domain, with providers you own | Shopify subscription, paid apps, and transaction fees, billed by Shopify | Hosting and any third-party services, with providers you own |
| Pricing | Quoted individually | Quoted individually | Quoted individually |
| Learn more | Custom website design | Shopify store development | Web application development |
Shopify’s current plan prices are listed on Shopify’s pricing page.
Still deciding? Our guide on Shopify vs. a custom website explains the trade-offs in detail.
These questions are the ones businesses ask us most often. They cover our websites, pricing, support times, and hosting.
Novatrix Digital designs, builds, and manages websites for businesses. We build custom websites, Shopify stores, and web applications. We also handle SEO, GEO, redesigns, migrations, and ongoing website management.
GEO, or generative engine optimization, is the practice of making a website easy for AI assistants to understand and cite. Those assistants include ChatGPT, Gemini, Perplexity, and Google AI Overviews. GEO builds on SEO, which helps pages rank in search results.
A custom website is a website designed and coded for one business, not built from a ready-made template. Its structure, features, and design follow your needs. You choose where it is hosted.
Website management means looking after a live website after launch. It covers software updates, security patching, monitoring, and content changes. It also includes backups where your host allows, and direct support from our engineers.
Website cost depends on the pages, features, integrations, and content involved. That is why Novatrix Digital quotes every project individually. Quotes are free with no commitment, and we reply within 24 hours on business days.
Support response targets are set in our Service Level Agreement. A site that is down gets a response within 2 hours. A major feature problem gets one within 8 hours, a minor issue within 1 business day, and a general request within 2 business days.
Hosting stays with a provider you own and control. Novatrix Digital builds and manages websites but does not sell hosting. We recommend a suitable host and help you set it up.
Novatrix Digital is based in Palestine and works with clients in any country, wherever they are. We work in 2 languages, English and Arabic. Our current clients are based in Palestine and the United States.
Novatrix Digital can take over an existing website or Shopify store. We fix urgent issues first. Then we look after the site with updates, security patching, content changes, and support.
We use AI to build websites faster, in research, design, development, and testing. An engineer reviews every piece of work before it reaches your website.
Our 10 free guides give straight answers to common questions about websites, Shopify, SEO, and GEO.
A plain-English comparison of Shopify and fully custom websites: cost structure, flexibility, speed to launch, and which one fits your business.
Read the guide →GEO (generative engine optimization) makes your business easy for ChatGPT, Gemini, and Perplexity to find, understand, and cite. Learn how it works.
Read the guide →Website maintenance keeps a site secure, fast, and up to date. Learn what it includes, why it matters, and how it works for custom sites and stores.
Read the guide →Get a free website quote with no commitment by telling us what you need. We reply within 24 hours on business days.
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